Create Your Business Targets

Before you can plot out your year, you have to give careful consideration to where you want to be when the year ends. Determine your revenue and customer acquisition goals for the year.

Do you have a customer list you communicate with on a regular basis? How many names do you want on your list one year from now to allow you to accomplish your goals? From this number, subtract your current customers less expected drop-outs, and it will tell you how many names you will need to add during the year to meet your goals.

How many customers do you need to have to accomplish your profit goals? If you have more than one product, list them out and write down your goal numbers. Now, deduct the number of existing customers you already have less your expected attrition. This will give you the number of new customers you need to generate during the year to meet your goals.

You’ve worked for an hour, and your calendar is still blank. Twenty-five percent of your time is up, and you have “nothing” to show for your effort. While it may look as if you haven’t accomplished anything, setting your goals now will make the next 12 months a lot more successful. Although you haven’t yet planned a single event or activity, you’ll be better for the time you have spent reviewing the past year and creating your business targets.

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