Once you acquire a customer, the most important thing you can do is to keep your promises. If your marketing told the customer you would deliver a product to solve a particular problem, you better deliver that product. Providing high-quality products helps you retain customers longer, makes them want to buy more, and encourages them to upgrade to higher level coaching programs.
Map out the activities you need to do to prepare your customer fulfillment. What are you going to do to make sure customers receive what they purchase? Also include time for product enhancements. What are you going to do to increase the value of your products to your customers?